Playing with the Media: Computer Games and Media Theory
As We May Think
Tough times? Go crazy
Shannon and Weaver - transmission model
Characteristics of mass media:
Few senders, many receivers.
Organised senders, disorganised receivers.
Organised distribution, random response.
Characteristics of new media:
Many senders, many receivers.
Some organised senders, some disorganised senders, some organised receivers some disorganised receivers.
Organised disribution and random distribution, organised response and random response.