Rhetoric refers to the study and uses of written, spoken and visual language. It investigates how language is used to organize and maintain social groups, construct meanings and identities, coordinate behavior, mediate power, produce change, and create knowledge. Rhetoricians often assume that language is constitutive (we shape and are shaped by language), dialogic (it exists in the shared territory between self and other), closely connected to thought (mental activity as "inner speech") and integrated with social, cultural and economic practices. Rhetorical study and written literacy are understood to be essential to civic, professional and academic life.
Rhetoric began 2500 years ago as the study of the forms of communication and argument essential to public, political and legal life in Ancient Greece. It has since evolved a rich and diverse body of research, texts, and pedagogies.
Giraffen Marius og Dyrehaven. Her i Politiken.
Danske Bank og "A new normal" - som gikk viralt og ble kritisert over hele verden, men særlig i USA etter bruk av bilder fra Occupy-bevegelsen. Kampanjen sammenlignes med Bennetons reklame.
"Get moving" fra Sundhedsstyrelsen på Facebook og Youtube
Lyrics: Bob Dylan