Why understanding the medium is so important: Know your lemons.
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"The Hanging Tree" from Hunger Games, performed in Vienna.
"The Hanging Tree" from Hunger Games, as used in the movie.
Hanging Tree lyrics.
The Hanging Tree remix used for the 2015 CONCACAF U-20 Championship in Jamaica.
About "The Hanging Tree", and its roots.
Other music transmediation
Star Wars
World of Warcraft
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The Gauntlet - role playing blog with podcasts and community.
Make-up and fashion blogs: Misswhoeveryouare (text, image, video), thebeautylookbook (text and image).
Danish bloggers - Danske bloggere i Dansk journalistforbund, Copenhagenbyme - med podcast, Acie - Christine Engholm, med youtubekanal.
BoingBoing - one of the older blogs out there.
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Fragmented storytelling: the beauty inside
Art curated through sms - Send Me SFMOMA.
IKEA place: Virtual reality app.
Between art and advertising: Fearless Girl.
Be the guy - video campaign for sharing on Twitter and Reddit - Be the Match.