Framtiden i våre hender - Informasjon med hensikt å opplyse, endre holdninger og endre handlinger - altså påvirke adferd.
Fra s 127, Larsson (2009) Tillämpad kommunikationsvetenskap, han siterer Mintzberg:
Planning is a formalized procedure to produce an articulated result, in the form of an integrated system of decisions.
Om kampanjeplanlegging, råd hentet fra Rogers & Storey 1987 (i Berger @ Chaffe 1987) og Rice & Atkin (red) 2001.
Preben Sepstrup: Tilrettelæggelse af information, en nyere utgave av boken Larsson nevner.
Lars-Åke Larsson siterer på side 165:
A strategy is the pattern or the plan that integrates an organisation's major goals, policies and action sequences into a cohesive whole. A well-formulated strategy helps to marshal and allocate an organisation's resources into a unique and viable posture based on its relative internal competencies and short-comings, anticipated changes in the environment, and contingent moves by intelligent opponents (Quinn 2003:10).